E-mail Marketing

Have you ever tossed your list of leads who failed to respond to your marketing efforts the first time? You're not alone.

Remarketing Campaigns
The gold mine that many schools continue to miss out on is their own database of past leads. Through Beauty Schools Marketing Group's Remarketing Campaigns, schools are better able to manage their database in a cost-effective manner and generate starts from old leads.

Beauty Schools Marketing Group offers clients several remarketing campaign options, including our O-Cycle, E-Cycle or 3-Touch campaigns. O-Cycles are onetime e-mail marketing pieces for an open house or other special promotion. E-Cycle e-mails are monthly/bi-monthly pieces designed to help you connect to prospects who have expressed interest in the past. Our 3-Touch program incorporates direct mail, e-mail and the contact center to target past leads.

Remember, e-mail marketing can be a dangerous marketing tool if you do not understand spam filtering, and more importantly CAN-SPAM laws. Schools who attempt their own e-mail marketing campaigns are often blocked, and sometimes even shut down by their own ISPs (Internet Service Providers). Take the risk out of e-mail marketing by letting the experts at Beauty Schools Marketing Group do it for you. Our remarketing campaigns can give new life to your old leads!