Traditional Public Relations

Though aggressive PR programs continue to be the missing link in education marketing efforts, Beauty Schools Marketing Group's Public Relations department is working to provoke a shift in thinking. Direct-response programs rarely utilize PR. By not utilizing public relations techniques, you may be missing out! PR is the type of support tool that will enhance all areas of lead generation, as well as placement and retention.

An ad is an ad, and people are not foolish. The effect of public relations is to add the credibility element to balance the obvious recruitment efforts. While direct-response advertising and branding are often diametrically opposed initiatives, PR serves to help a school brand inform and educate prospective students (and employers), while the advertising serves to provoke those prospects to action. The use of monthly or quarterly press releases and an ongoing PR presence will help make your advertising and placement more efficient and effective.

Services

Neighborhood News
Show your new or graduating students how important they are by sending a press release announcing their enrollment or graduation to their hometown newspaper.

Press Release
Beauty Schools Marketing Group offers press release creation and distribution to local and national media via online distribution sites to facilitate maximum coverage.

Crisis Communication
The public relations professionals at Beauty Schools Marketing Group will help you plan and deal with crisis situations early.

Community Relations
Let Beauty Schools Marketing Group help you become a fixture in the community by developing events tailored to your school and its programs.

PR Follow-up/Clipping Service
Beauty Schools Marketing Group will track your media coverage in print and online.

Alumni Referral Letter
We will help you build a positive and beneficial relationship with your alumni through this service.

Placement Assistance Letter
Develop a positive and rewarding relationship with local businesses through Beauty Schools Marketing Group's Placement Assistance program.

Company Relations
Public relations is more than press releases, media coverage and crisis prevention. It can also fulfill all of your communications needs by providing various company pieces that need a professional touch.