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Meet Our Team of Beauty Marketing Experts

We’re digital media experts who have been partnering with beauty schools for nearly 30 years. As a team, Beauty Schools Marketing Group has you covered on everything from digital media buying to conversion optimization to SEO. We’d love to talk about how we can grow your business.

Our Team

Justin GIll

Justin Gill

Owner, Beauty Schools Marketing Group

Justin has worked in the education marketing space for over 20 years. He utilizes his expertise to help schools of all sizes generate superior marketing and enrollment results. In his role at Beauty Schools Marketing Group Justin works in concert with key clients and internal experts to develop and deploy winning digital strategies.

Jenn Lyles

Jenn Lyles

Executive Director, Beauty Schools Marketing Group

Jenn Lyles is a beauty school marketing and lead generation expert, now serving as the Executive Director of Beauty Schools Marketing Group. She worked as Communications Director for the American Association of Cosmetology Schools before pivoting to the school side as a Marketing Director for a four-campus beauty and wellness school in Southern California. Most recently, Jenn was an independent higher education consultant for vocational schools around the nation, working with some of the most well-known beauty schools in the country and has helped dozens of schools increase their lead flow, conversion rates, and created high-converting social ads for nearly 100 unique career schools.

Morgan Messina

Morgan Messina

Account Management

Morgan is an experienced marketing professional with expertise in managing and developing accounts to ensure client satisfaction and delivering solutions that meet the clients’ needs. She is dedicated to building strong client relationships and identifying opportunities to help accounts grow. Morgan joined the Beauty Schools Marketing Group team in June of 2019 and is the main point of contact for all clients.

Teresa Draeger

Teresa Draeger

Outreach & Partnerships

Teresa has over 10 years’ experience launching community outreach programs and establishing strategic content partnerships to achieve business development goals. She thrives on building long-lasting relationships centered around student-first content and resources. Teresa has been with the Beauty Schools Marketing Group team since 2018 and strives toward content excellence across our family of websites.

Adam Lewis

Adam Lewis

Digital Marketing / SEM

Adam is the Associate Director of Digital Marketing at Thruline. His background includes over 8 years of digital marketing experience with extensive focus on pay-per-click (PPC) advertising, data analytics, and optimization. Adam has been with the team since 2013 and loves problem solving, identifying opportunities to improve efficiency, and driving results.

Lydia Poon

Lydia Poon

SEO Manager

Lydia’s background includes over a decade in search engine optimization (SEO) and online products. She manages content and traffic strategy for BeautySchoolsDirectory.com and related web properties for beauty students.

About Us

AACS logo

We’re a partner member of the American Association of Cosmetology Schools.

Microsoft Advertising Partner logo

We’re a 2022 Microsoft Advertising Partner.

Thruline logo

Beauty Schools Marketing Group is a division of Thruline Marketing, a Kansas City-based education and recruitment marketing company.


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