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Webinar Library

If you weren’t able to attend our previous webinars, you can still catch the recording.
Or check out our upcoming webinars.

Past Webinars

Are Your Students Truly Salon-Ready?

Speakers: Jenn Lyles, Executive Director of Beauty Schools Marketing Group and Stephanie Melvin, VP of Business Development for Canvas ME

We do a great job teaching beauty school students technical skills and advanced techniques, but does it stop there? Is there a gap between the school and the salon because we’re not doing enough?

Join us for an open conversation with Stephanie Melvin, VP of Business Development for Canvas ME and former National Director of Enrollment and Marketing for Paul Mitchell Schools.

We’ll discuss this hot topic and challenge schools to start thinking differently. We’ll talk about:

  • Building professional portfolios
  • The power of personal brand
  • Engagement in the classroom
  • Getting more referrals with student satisfaction
  • Canvas ME’s school platform

About Stephanie Melvin

Stephanie Melvin

With twenty years of leadership, sales and consultative experience with top beauty industry brands, Stephanie Melvin currently blends her passion, skills, and education to guide the success of the industry’s leading recruitment platform, Canvas ME, as their Vice President of Business Development.

Prior to joining Canvas ME in 2022, Stephanie proudly served as the National Director of Enrollment for Paul Mitchell Schools for nearly a decade. In this role, she worked collaboratively with Paul Mitchell Advanced Education and John Paul Mitchell Systems to create and implement sales and marketing systems, and strategies and tools to elevate recruitment campaigns, enrollment systems, and salon relationships.

As a national sales and marketing training specialist, speaker, and business consultant, Stephanie provides industry leaders with results-driven education to take their business, and their teams, to their next level of success. To support the efforts she implements, and to best serve the industry at-large, Stephanie’s research is rooted in cross-generational communication. With this knowledge she guides teams toward building connections, communicating in ways that inspire growth, and coaching generations of leaders to embrace the future of our industry.

Managing a Multi-Campus Admissions Department

Speakers: Jenn Lyles, Beauty Schools Marketing Group and Traci Jones, Director of Admissions for Bellus Academy

As schools grow and add admissions members to the team, managing reps who sit at different campuses is not an easy job. Or maybe you’re an owner or director who is responsible for overseeing your admissions rep and you don’t know where to start.

Join us for this exclusive webinar and chat with Traci Jones, Director of Admissions for Bellus Academy, a world-renowned brand and institute with four growing locations. We’ll chat about:

  • Hiring admissions reps
  • Setting goals for outreach and enrollment
  • Motivating your team
  • Appointment setters vs touring reps
  • Expected benchmarks

About Traci Jones

Traci Jones

Traci Jones serves as Corporate Director of Admissions for Bellus Academy, an award-winning 4-campus school headquartered in Southern California. She has more than 20 years of higher education experience, overseeing multi-campus vocational schools spanning a variety of trades and industries, but she got her start in admissions as a rep herself. With a passion for leading an enrollment team, Traci focuses on strong conversion rates, goal setting, training development, and inspiring her team to succeed.

Unlocking the Power of LinkedIn

Speakers: Jenn Lyles, Beauty Schools Marketing Group and Jess Gardner, Ramsey Solutions

Attract stellar employees and build your personal brand with LinkedIn! Join guest speaker Jess Gardner who not only manages the LinkedIn account for Ramsey Solutions (financial author and podcaster Dave Ramsey’s company) but has also helped dozens of employees go viral and gain national attention for their posts. Whether you’re looking to grow your school’s account or your personal one, this webinar will help you unlock the power of the top social platform for business.

About Jess Gardner

Jess Gardner

Jess Gardner is a Recruitment Marketer for Ramsey Solutions. This means she hangs out in HR, but she spends the majority of her time on LinkedIn. Through her LinkedIn trainings in the company, she has empowered team members to post organically on the platform leading to more B2B sales, employer brand awareness, podcast invitations, public speaking invitations and posts getting 7 million+ impressions.

Getting Referrals Without Looking Super Desperate

Speakers: Jenn Lyles, Beauty Schools Marketing Group and Anthony Civitano, Cyanna Education Services

Referrals are GOLD! They’re the top source for conversion, usually leading to high enrollment numbers and very little work for the admissions team. The problem is schools are doing a terrible job asking for them—and they’re often asking for referrals way too early in the student’s journey. So, how do you properly ask for referrals and how can you get more reviews from your students to help you get even more leads? Discover the best-kept secrets in the beauty school business to getting more referrals without looking desperate.

About Anthony Civitano

Anthony Civitano

Anthony Civitano is a dynamic leader and accomplished CEO with a proven record of driving business growth and profitability. Anthony is the former co-owner of eight beauty school campuses, where he increased revenue and cultivated a performance-oriented culture. He then co-founded SalonHQ, a digital solution for distributors, salons, and salon clients to acquire beauty products. Anthony now serves as Chief Operating Officer at Cyanna Education Services.

The New Speed-to-Lead and Outreach Strategies for Gen Z

Speakers: Jenn Lyles, Beauty Schools Marketing Group and Ashley Gottschalk, Cyanna Education Services

Smile and dial is old school and doesn’t work as well as it used to. So, how can you engage digital natives like Gen Z? We’ll uncover stats about this up-and-coming generation that will help your team not only have better contact rates but will also improve show rates and enrollment. Outreach strategies should be changing… are you stuck in the past?

About Ashley Gottschalk

Ashley Gottschalk

EDlumina Account Executive Ashley Gottschalk has years of experience in customer service, communications, operational compliance, and electronic records— all of which help her to understand how important it is to have the right educational platform for managing your school or organization.

Emotional Selling: The Secret to Higher Conversion Rates

Speakers: Jenn Lyles, Beauty Schools Marketing Group and Shane Sparks, Enrollment Resources

Guest speaker Shane Sparks will share some highlights from Enrollment Resources’ recent research on “The Hidden Motivation of Career School Prospects”, including specific insights from more than 50,000 beauty school prospects. We will discuss the emotional needs that trigger enrollment decisions, and share ways you can tap into your prospects hidden motivations to increase marketing and admissions performance.

About Shane Sparks

Shane Sparks

A practical innovator with a passion for helping schools grow enrollment, Shane Sparks and his team at Enrollment Resources are focused on uncovering insights that make a meaningful difference to student recruitment. Shane co-founded the company in 2003. He has led service delivery, product development — including the creation of Virtual Adviser, ER’s flagship lead engagement SaaS solution — and now serves as CEO.

Turn your Website Traffic Into More Leads

Speakers: Jenn Lyles, Beauty Schools Marketing Group and Valarie McBee, Thruline Marketing

Your website is the greatest tool for generating future enrollments – are you missing an opportunity to generate more leads? Discover simple tweaks you can make to your website to improve conversion rates and learn how you can get more form fills on different areas of your website. We’ll even share details about our new, affordable Website Performance Package that guarantees more leads! This is one webinar you won’t want to miss.

Cross-selling Programs: Turning Makeup Leads into Cosmetology Enrollments

We all get them – leads who request information for a program we don’t offer or a for a smaller program that doesn’t offer financial aid. How do you turn makeup or lash extension leads into a cosmetology enrollment? Would a nail lead want a larger program? Join us for this webinar with co-guest speaker Sarah Holmes who will give away her top-notch secrets for cross-selling programs. If your school only offers one or two programs, this is one webinar you won’t want to miss.

Creating Events that Turn Into Enrollments

Old school open houses don’t work anymore. Get creative and plan events that lead to enrollments. This webinar will give you ideas for onsite and virtual events that will draw new leads (and old) to learn more about your school and enroll. Our leads have changed … have your events?

Benchmarks for Admissions and Marketing: How Your Team Should Be Goal-Setting and Proper Expectations – with Special Guest Anthony Civitano

Setting goals for your admissions team is the best way to meet your population expectations, but you can’t do that without having proper metrics for marketing. This webinar will help you determine the best way to set goals, how to determine what’s working and what isn’t, and what you should be looking at on reports to stay profitable.

Improving Your Enrolled-to-Start Rate with Special Guest Sarah Holmes

Your admissions and financial aid team do a stellar job taking a prospective student from a lead to an enrolled student. But beauty schools around the country are facing declined start rates and new students delaying their start date. What can you do to turn this around? Discover how a strategic nurturing strategy can improve your start rates.

Next Level TikTok: How Beauty Schools Can Elevate Their Content

If you haven’t watched the TikTok for Beginners webinar, do that before attending this.

With more schools jumping on the TikTok train, there are things you can do to get more views, rack up more likes, and even utilize your students to share your brand. This webinar will give you concrete ideas for content creation and how to execute great videos for TikTok. Why spend more money on social platforms when you can have great reach organically on one of the most popular apps in the world?

Putting Together the Beauty School Dream Team, from Admissions to Financial Aid to Educators

Our schools aren’t immune from The Great Resignation, and many organizations are suffering from high turnover and are unable to find quality replacements. Where do you go to recruit new admissions and financial aid reps, educators, or even administrative staff? Should you offer signing bonuses? Are there other tweaks you can make for your school to be a more desirable place to work? Learn what the top companies in America are doing to retain employees, how you can find new talent, and how to put together a beauty school dream team.

Getting the Most Out of BSD Leads: How They’re Different and How to Convert to Them

Beauty Schools Directory (BSD) generates thousands of leads per month, and these qualified leads turn into a slew of enrollments for our members. But if you want to increase your conversion rate with Beauty Schools Directory, you need to work these leads slightly differently than you would an organic lead straight from your website. Discover new admissions strategies that will help you turn these leads into enrollments and find out how to tweak your messaging to get better results.

TikTok for Beginners and How Beauty Schools Should Be Using It

With more than one billion monthly active users, TikTok has become one of the fastest growing social media platforms in existence today. In 2020, TikTok broke records for the most downloads in one quarter. This webinar will explore how beauty schools can capitalize on the growth and organic reach this app has to offer, while showing you the basics of what TikTok is and why Gen Z can’t stop scrolling. If you’re looking to get in the TikTok game, you won’t want to miss this presentation.

The New School Way to Contact Leads

We’ve seen a giant pivot with the way leads want to be contacted today. With Gen Z entering our schools and millennials adopting to a new way of conversing, it’s time you updated your admissions strategies to meet your leads where they’re at. This webinar will explore a new way to contact new leads that will lead to more engagement and booked tours.

What Marketing Channels Have the Biggest ROI?

This webinar will break down the various marketing channels that beauty schools should consider for the biggest ROI. Whether you’re a large or chain or a one-campus school, things have changed. What worked for you three years ago may not work for you now. You’ll learn how to look at data in a new way to keep up with the ever-changing landscape of marketing.

Upcoming Webinars

Check back soon to see what our April webinar will be!


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